What’s a CMS/Why WordPress CMS?
CMS stands for Content Management System. These website builders do exactly as advertised, manage content. In the past, small business owners have been beholden to a third party to manage their website, this is no longer the case. Considering your options, it’s almost inexcusable not to have complete control of your website.
Additionally, the standard of websites have gone up. It’s no longer suitable to simply have a page announcing the details of your company. What you should strive for is a webpage destination that utilizes dynamic communication and interaction. The goal is to engage consumers.
With that in mind, here is why WordPress is without a doubt the CMS you should choose.
It’s Free & Easy
Although you will have to pay to host your site, the WordPress software itself is free. Plus, website hosting companies such as HoppyHosting offer reasonable rates starting as low as $2.50 a month, and they offer one click installation of WordPress. This leads us conveniently to my next point.
WordPress is the most user friendly CMS. Whether you are a beginner with a business, or expert in coding, you will not find a CMS as easy to integrate. WordPress is open source, which means any one can add to it. As we speak, thousands of coders are writing new formulas, plug-ins, and themes that will aid the user in their content creation. WordPress accounts for roughly 25% of all websites, its popularity can not be stopped. Theoretically, the ease and simplicity of use can only increase in the coming years.
Customization is King
I don’t know what you do, but I know WordPress can help. When you sign up with WordPress, your entire sight is managed from your control panel. If you just want to set up a basic blog, you already have every thing you need. You can create new pages, rearrange your content, pick your theme, install media, and manage comments all from your dashboard.
But the customization doesn’t stop there. WordPress offers the most plug-ins of any CMS. By installing a plug-in you give your site an entirely new dimension. On my website, I was able to install a contact form and media gallery in less than half an hour. These are facets that would take hours to code elsewhere. Other CMS sites might offer these plug-ins, but WordPress whittles the pack down just by the sheer number of options it provides.
Another popular plug-in is WooCommerce, a customizable eCommerce platform that allows you to build your online business. Combine your website with a product, and start selling today! You can also turn your website into a subscription service using the subsribely theme. If you have content consumers are keen to have, there is no shame in earning from it! I could list a hundred examples, the point is, anything you can dream up, you can plug-in with WordPress.
In order to sell your product, you need people to visit the site. That’s where SEO, or Search Engine Optimization, comes in. Search engines often crawl through millions of web sites to find the most relevant pages for their search. Here are some factors sites such as Google or Yahoo consider: loading speed, coding standard, your sitemap structure, ease of navigation, social media integration. As you might have guessed, WordPress is at the top of its class for all of those.
Another way to boast your online clout is simply by having a large numbers of pages. The more pages, the more keywords, the more content your website has, the easier it is to find. With WordPress, you can create customized pages in a second, and place them wherever on your site. Challenge yourself and see if you can create a page a day. Before you know it your traffic will increase ten fold!
Once you have people coming to your site, it’s important to protect it. I won’t lie, since 25% of the all websites are run through WordPress, hackers continuously try and find weakness in the code. Luckily, the open source community has your back.
First of all, WordPress maintains the gold standard in security. Due to its popularity, WordPress can afford to pay people update the security on a routine basis, something less successful CMS’s might leave out of the budget. Second, thousands of volunteers and independent companies pump out new firewall plug-ins. As long as you continue to update, and install a firewall plug-in, you have nothing to worry about.
It’s Only Getting Better
WordPress has stuck itself firmly inside the heart of the internet. Because of this, it boasts the largest online community of any CMS service, without a hint of slowing down. It has gone beyond a company and become a hub of artists, designers, coders, developers, and business workers. One of the beautiful results of this is the community comes to depend on each other to improve the user experience. With new plug-ins, themes, ideas, and users every day, WordPress can only become better.
As a user myself, I assure you it cannot get any easier to start. Personally, I choose HoppyHosting as my domain & hosting service site. Once I registered, I found an “install WordPress” feature right in my control panel. I chose a theme and created five pages that night. There are plenty of other ways to go about this depending on your preference. You can even use a wordpress.com site for free!
Don’t forget why you are creating your website, to attract consumers. In order to accomplish this, you’re going to need intuitive site navigation, attractive website design, simplicity of use, and enough SEO support to show up. WordPress takes all the thought of all these tasks, letting you do what you do best.