What Social Media Sites Are Necessary?
With the relocation of marketing from the old traditional concept to Internet, the race has begun for every business to show their online presence. Today, almost every business has their online portfolio that is used to populate their business in order to enhance the overall sales out and business scope. For that, developing a company website is the basic and utmost requirement. However, along with that, the important of social media for business is equally important.
As of now, there are numerous social media sites that you can use to enhance your business. But few of them are on the top. So, let’s check out the top social media websites along with their benefits and scope.
According to the latest statistics, Facebook has monthly active users of nearly 1.71 billion. So, it can be termed as the largest social media platform where professional as well as non-professional users are available. As there is a huge count of users, it will be highly beneficial for you to represent your brand in form of a Brand Page on the Facebook. Your regular updates on your page will be promoted on the social media resulting in branding and promotion of your company.
Second comes to the largest micro-blogging website, Twitter which is used by nearly 313 million active users every month. Here you are allowed to register your brand as regular users and make use of 140 characters to promote your brand, products or your services. Calculating per day, there are nearly 100 million users. So, Twitter is considered as the best social media platform where you can enhance your brand scope with the help of limited characters. For breaking news, Twitter is termed as the real power booster with a huge traffic.
A pure professional social media website, LinkedIn is the most used website for every professional. It has proved to be highly successful in developing authentic connections with other professionals and make a tie-up boost your business in other cities/states. LinkedIn has been proved to be beneficial for job hunt. It allows you to build the brand page and promote your products and services with the help of brand page.
Google soon after putting an end to the social media websites ORKUT, give birth to Google+ in order to compete Facebook. Officially, it is claimed that Google+ has a total 2.5 billion users. With this, it is becoming a rival to Facebook. Google+ also allows you to build the brand page of your business and populate it. The most interesting fact about Google+ is that being a part of Google, it also helps to improve your search results in the search engine. So the benefits of social media for business are very large.
Instagram was developed as an image sharing platform where the individual users share their day to day snaps and share comments on others clicks. But with the passage of time and increased popularity, it is too being used to develop a strong base for the business. It only allows registration via mobile app which can be later used on the desktop.
You all have heard of the biggest video sharing websites i.e. YouTube. To enhance the visibility of your brand, YouTube is being used as a highly successful platform. As the video is used as the best source to enhance the brand visibility, YouTube is highly recommended. You can register yourself as a normal user and create a channel with your brand name and populate the videos shared in the channel.
According to one of the latest survey of 2016, even today, nearly half of the small business is not having their business. Even though they are flourishing and that’s because of their social media presence.